Eslam Omar Ali Elatabani

About

Eslam Omar
Ali Elatabani

Chief Operating Officer (COO)
Business Operations & Project Delivery
Business Solutions & Digital Products

Across more than 15 years of work in Egypt and the Gulf, I connect business leadership, technology and creativity.

I bring business understanding, technical depth and creative direction into one connected practice — from the first decision to the final delivery.

Explore how I work

ONE CONNECTED PRACTICE

Six disciplines.
One shared vision.

A responsibility that moves between strategy, design, technology and delivery. Choose a discipline to explore the detail.

RESPONSIBILITY IN PRACTICE

The scope behind
the outcome.

Strategic leadership, hands-on execution and coordination across disciplines.

01

Business & operations

Give the vision a working structure.

01Structure02Lead03Deliver
Follow the work
  1. 01

    Participate in company formation and operational preparation, building the foundations for full-time operational leadership.

  2. 02

    Lead business operations and digital product development, connecting business planning, solutions architecture, technology selection and cross-functional delivery.

  3. 03

    Established company operations and headquarters, coordinated official registration, built a 12-person team, and developed a five-year roadmap, financial plans and investor presentations.

  4. 04

    Oversee budgeting, payroll and expenses; review and approve within delegated authority.

  5. 05

    Lead marketing, corporate communications and digital systems initiatives; coordinate projects and support executive operations across multiple businesses.

  6. 06

    Contribute to strategic planning and project reviews in board meetings across multiple businesses.

  7. 07

    Worked with finance on management reports and visual summaries; coordinated executive reviews and communication between leadership and project teams.

  8. 08

    Led team planning, task allocation and performance reviews; coordinated client requirements, presentations and campaign deliverables.

  9. 09

    Worked with management and finance on budgets, progress reporting and operational issues.

02

Product & architecture

Connect the system. Clarify the experience.

01Define02Architect03Develop
Follow the work
  1. 01

    Develop modular, multi-tenant systems for personal productivity and business operations across e-commerce, HR, clinics, workshops and other sectors. Current platform development brings these fields together through combined or independent units.

  2. 02

    Authored the platform architecture and selected the technology stack and databases, defining module boundaries, tenant isolation, access controls and shared services for storage, background processing, audit trails and backup/recovery.

  3. 03

    Define product requirements, roadmaps and delivery priorities; lead architecture and implementation reviews covering quality, performance, access controls and data integrity.

  4. 04

    Design and oversee UI/UX for web and mobile applications, including user journeys, reusable components, responsive layouts, Arabic right-to-left (RTL) support and multilingual experiences.

03

Identity & creative direction

Build a recognisable presence from the ground up.

01Position02Design03Apply
Follow the work
  1. 01

    Develop brand guidelines, visual direction and marketing assets; plan audience segments, product positioning, content calendars and materials for different channels.

  2. 02

    Developed corporate identities, profiles, presentations and marketing materials; managed media relations and event communications, and led the design, production and installation of custom exhibition stands.

  3. 03

    Create corporate identities from the ground up, develop marketing strategies and plans, and personally design corporate profiles, board presentations and communication materials, managing production and brand implementation.

04

Marketing & growth

Connect the message to the commercial purpose.

01Understand02Connect03Activate
Follow the work
  1. 01

    Manage partnerships and oversee client design projects and marketing campaigns.

  2. 02

    Take end-to-end responsibility for an official car-care product agency and distribution business, covering operations, marketing, hands-on design, sales support and commercial communication.

  3. 03

    Managed client requirements, campaign plans and proposals, aligning creative, media and operational teams on deliverables and schedules.

  4. 04

    Monitored campaign performance and project milestones, and reported progress to clients and management.

  5. 05

    Planned media placements across digital and traditional channels and negotiated rates, positioning and delivery terms with media vendors.

  6. 06

    Monitored campaign performance, adjusted media allocation and budgets, and prepared post-campaign reports.

  7. 07

    Manage advertising and exhibition accounts, identify client needs and new business opportunities, research markets and competitors, and coordinate exhibition organisation.

  8. 08

    Worked in sales and promotion of personal, household and family care products.

05

Projects & delivery

Carry the detail from planning into reality.

01Plan02Coordinate03Hand over
Follow the work
  1. 01

    Managed selected projects and contributed to others for group companies and external clients, coordinating departments, consultants, suppliers and delivery teams.

  2. 02

    Tracked project plans, schedules and deliverables; prepared executive reports and supported coordination of facilities work with architectural consultants.

  3. 03

    Led technical and creative direction for a phased refurbishment programme covering 113 passenger railcars, overseeing interior and exterior redesign, material selection and approval coordination, site supervision, project documentation and handover.

  4. 04

    Lead headquarters coordination from building assessment and company space allocation through design reviews, material and furniture selection, execution supervision, budget and invoice follow-up, handover and relocation, working directly with leadership, architectural consultants and suppliers.

  5. 05

    Deliver custom recognition products, including eight gold-finish pin designs and achievement awards: requirements meetings, design and revisions, production coordination, handover, invoicing and accounts.

06

Development & automation

Design it. Build it. Review it. Keep it running.

01Specify02Build03Verify
Follow the work
  1. 01

    Direct development and creative production, from specifications and task planning to reviewing code, designs, content and test results.

  2. 02

    Led development of a content and publishing workspace integrated with Meta Graph API for Facebook publishing, scheduling and publication-status tracking.

  3. 03

    Use Git and GitHub for version control and code reviews; manage Linux servers, hosting, domains and DNS; deploy websites and applications, maintain updates and backups, and troubleshoot issues.

  4. 04

    Managed web content, led UI/UX work and contributed to website development and updates, including hosting, CMS maintenance, backups and troubleshooting.

Across sectors, every brief calls for a different combination of these capabilities.

See the work in context

THE WORKING TOOLKIT

Depth you can
put to work.

01

Business & operations

  • Operations management
  • Business development
  • Team leadership
  • Budgets & payroll
  • Company setup
  • Project delivery
  • Executive reporting
02

Product & architecture

  • Product strategy & roadmaps
  • Solutions architecture
  • Technology selection
  • UI/UX & design systems
  • Multi-tenant boundaries
  • Arabic RTL & multilingual UX
03

Brand & marketing

  • Brand strategy & identity
  • Creative direction
  • Marketing plans
  • Corporate profiles
  • Board presentations
  • Packaging & print production
  • Agency & partner coordination
04

Implementation & automation

  • Requirements & acceptance criteria
  • Architecture & interface contracts
  • Task planning
  • Specification writing
  • Implementation & documentation
  • Review & verification
  • n8n workflows
05

Development & data

  • Next.js · React · TypeScript
  • Node.js · StyleX
  • Drizzle ORM
  • PostgreSQL · MariaDB · SQL
  • Git · GitHub
  • WordPress
  • Meta Graph API
06

Infrastructure & tools

  • Linux administration
  • Hosting · domains · DNS
  • Deployment & updates
  • Backups & troubleshooting
  • Figma · Adobe Creative Suite
  • Microsoft Office
  • Google Analytics · Looker Studio
  • Google Ads · Meta Ads Manager

KNOWLEDGE INTO PRACTICE

Clear thinking.
Considered execution.

Commercial understanding

Business models, budgets, financial reporting, market research and decisions that connect the work to its purpose.

Systems thinking

Requirements, information flows, architecture, access boundaries and interfaces designed around the people using them.

Review as a discipline

Specifications, implementation reviews, quality checks, documentation and ongoing learning applied throughout delivery.

THE NEXT CHAPTER

Great work starts
with a conversation.

Let’s create it