Marketing communication & sales enablement
WATCO / SKYINGI developed an integrated marketing toolkit for WATCO / SKYING to address challenges in introducing the brand, presenting its products and supporting its positioning in Saudi Arabia and the Middle East. It brought together the brand story, lighting knowledge, energy-saving and clean-energy education, application guidance and product information in a clear journey for customers, contractors and sales representatives. I carried the work from concept, content and design through print production and delivery, then trained and guided representatives in using the toolkit to explain products and support sales.
Explore my contributionTHE WORK BEHIND THE PAGES
A 31-page lighting toolkit brings the brand, educational content and product catalogue into one reading experience.
MY CONTRIBUTION
The company needed a stronger way to market its products, introduce its brand and equip its marketing department and sales representatives with material they could use to explain solutions and applications. The task was to connect the brand identity with product value, make the information accessible to customers and support SKYING’s positioning in Saudi Arabia and the Middle East.
See the visual languageMY CONTRIBUTION
I structured the toolkit around a deliberate sequence: the story of light, its uses and value, then products, specifications and practical guidance. The editorial architecture made the material useful as both a marketing reference and a working tool for representatives, with a coordinated visual language connecting the whole journey.
See the visual languageMY CONTRIBUTION
I made lighting, energy-saving and clean-energy topics accessible through practical explanations for customers and contractors. Application settings included roads, homes, gardens, sports facilities and stores. Comparisons, icons and examples connected technical information with familiar needs and helped explain the available choices.
See the visual languageMY CONTRIBUTION
I designed the cover, internal layouts, visual compositions and the system for presenting products and specifications. Product imagery, use contexts and structured information followed a consistent blue-and-white language. The cover and opening spread introduced an exploratory journey through light, leading into practical pages that readers and representatives could return to.
See the visual languageMY CONTRIBUTION
My work extended to preparing the design for production, overseeing printing and delivering the finished toolkit. Content, design and production remained connected to the commercial purpose behind the project.
See the visual languageMY CONTRIBUTION
I trained sales representatives in navigating and using the toolkit to introduce the brand, explain products and answer customer questions. Guidance connected the printed content with the sales conversation. The toolkit contributed to supporting sales growth.
See the visual languageONE LANGUAGE / MANY SETTINGS
THE DELIVERABLE