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Almana General Hospitals
Work /

Brand & visual communication · Marketing & campaigns

Almana General Hospitals

Campaign design / Character applications / Production

My contribution

Manaa and Salma, from campaign idea to production.

Developed the Manaa & Salma campaign and its branded applications, carrying the approved creative direction through printed and promotional materials.

Original design shown in presentation mockups. Scene photography and environmental elements serve the presentation.

Eslam Omar

THE WORK BEHIND THE VIEW

Characters, family materials and the take-home pack.

01 / 03

MY RESPONSIBILITY

Creative Development

Connected the character-led idea to a coordinated campaign language for the hospital’s young audience and families.

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Almana General Hospitals
Design & contribution
02 / 03

MY RESPONSIBILITY

Promotional Applications

Designed the character applications across gift packaging, bags, printed material and other campaign items.

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Almana General Hospitals
Almana General Hospitals | Inside the campaign experience
03 / 03

MY RESPONSIBILITY

Production Delivery

Carried the approved designs through execution, maintaining consistency between the campaign artwork and its applications.

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Almana General Hospitals
Almana General Hospitals | Inside the campaign experience

THE PROJECT / IN FOCUS

The campaign characters and printed materials.

01 / 03

THE PROJECT / UNFOLDED

What went into the campaign pack.

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INSIDE THE WORK

Almana General Hospitals

Almana General Hospitals
Project record
  1. 01

    SELECTED HIGHLIGHTS / 04

    ALMANAHOSPITALS

    Manaa & Salma. A memorable connection.

Source context & credits
SELECTED HIGHLIGHTS / 04ALMANAHOSPITALSORIGINAL DESIGN / PRESENTATION MOCKUPMY CONTRIBUTION
02

PROJECT RECORD

INSIDE THE WORK

Design & contribution

Design & contribution
Project record
Source context & credits
ALMANA GENERAL HOSPITALSFROM CHARACTERS TO CAMPAIGN MATERIAL.01 / CREATIVE DEVELOPMENT02 / PROMOTIONAL APPLICATIONS03 / PRODUCTION DELIVERYPRESENTATION MOCKUP
03

PROJECT RECORD

INSIDE THE WORK

Almana General Hospitals | Inside the campaign experience

Almana General Hospitals | Inside the campaign experience
Project record
  1. 01

    ALMANA GENERAL HOSPITALS / MANAA & SALMA

    INSIDE THE CAMPAIGN EXPERIENCE.

    Story, play and health awareness in one coordinated take-home pack. 01 Story booklet 02 Colouring booklet 03 Wooden colouring pencils 04 Character stickers 05 Ramadan calendar 06 Ramadan health leaflet 07 Raffle coupon

Source context & credits
ALMANA GENERAL HOSPITALS / MANAA & SALMAINSIDE THE CAMPAIGN EXPERIENCE.PRESENTATION MOCKUP / CAMPAIGN PACK CONTENTS

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ESLAM OMAR / EOACV.COM

THE NEXT CHAPTER

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with a conversation.

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WhatsApp +20 1120200964 eslam@eoacv.comEslam Omar
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