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SEHRAG · Money operations on a laptop and Smart Inbox on a phone · Light English interfaces
Work /

Digital products & systems · Web design & development · Brand & visual communication · Marketing & campaigns

SEHRAG

COO · Product, architecture & operational leadership

Illustrious

My contribution

Developing a modular platform and its operating model.

An integrated modular management platform under development. I connect company operations, product direction, architecture, user experience, development and delivery and the brand.

The earlier commerce MVP tested a new model with real merchants. Its historical snapshot recorded 81 vendors and merchants, approximately 1,199 products and 1,928 images; the report date is unspecified. These are not current platform metrics. Sector catalog and roadmap entries are distinct from released units.

12Company team
Eslam Omar

THE WORK BEHIND THE VIEW

Business operations, product direction and technology.

01 / 06

MY RESPONSIBILITY

Business foundation

Participated in setup before taking the COO role full-time in December 2022; established the headquarters and team, financial plans, payroll and operating arrangements.

Let’s discuss your project
SEHRAG
Building the operating foundation
02 / 06

MY RESPONSIBILITY

Product & commercial model

Defined roadmaps and priorities for Personal OS, sector units and shared services, with independent or combined use.

Let’s discuss your project
SEHRAG
Product evolution | From tested concept to modular platform
03 / 06

MY RESPONSIBILITY

Architecture & technology

Authored the platform architecture and selected technologies, defining domain ownership, tenant isolation, access controls, data integrity and recovery boundaries.

Let’s discuss your project
SEHRAG
Platform architecture | From experience to persistent services
04 / 06

MY RESPONSIBILITY

Experience & implementation

Directed responsive, multilingual UI/UX, Arabic RTL and implementation with reviews of code, behaviour and user journeys.

Let’s discuss your project
SEHRAG
Interaction design | Capture, plan and execute
05 / 06

MY RESPONSIBILITY

Infrastructure & delivery

Managed Git workflows, Linux servers, hosting, domains, DNS, deployment, updates and troubleshooting.

Let’s discuss your project
SEHRAG
Technical operations | Stack, Git, hosting and deployment
06 / 06

MY RESPONSIBILITY

Brand & marketing systems

Developed visual direction and campaigns; led the content workspace and Meta Graph API integration for publishing, scheduling and status tracking.

Let’s discuss your project
SEHRAG
Marketing operations | A product behind the campaign

THE PROJECT / IN FOCUS

The platform’s architecture and interface studies.

01 / 08

THE PROJECT / UNFOLDED

Architecture and interfaces under development.

Jump to a chapter

INSIDE THE WORK

09 | SEHRAG - Your world. One system.

09 | SEHRAG - Your world. One system.
Project record
  1. 01

    MODULAR DIGITAL PLATFORM

    YOUR WORLD.ONE SYSTEM.

    An integrated management platform designed for diverse industries, with units that work independently or together.

  2. 02

    PRODUCT / ARCHITECTURE / DELIVERY

    I lead product direction, architecture and delivery within Illustrious, connecting user needs with technical and business decisions.

Source context & credits
MODULAR DIGITAL PLATFORMYOUR WORLD.ONE SYSTEM.PRODUCT / ARCHITECTURE / DELIVERYACTUAL ARCHIVED WEB UI / SAMPLE DATA / CONCEPTUAL DEVICE PRESENTATION
02

PROJECT RECORD

INSIDE THE WORK

My role | Business, product and architecture leadership

Project record
  1. 01

    ILLUSTRIOUS / CHIEF OPERATING OFFICER

    BUSINESS. PRODUCT. ARCHITECTURE.

    I connect the business plan, system design, product experience and delivery priorities, carrying decisions across the full development process.

  2. 02

    PRODUCT & ARCHITECTURE

    Set product requirements and priorities, authored the architecture and selected the technology stack.

  3. 03

    EXPERIENCE & DESIGN

    Direct web and mobile experience, interface structure, visual consistency and Arabic-first usability.

  4. 04

    DEVELOPMENT & IMPLEMENTATION

    Guide implementation, review technical decisions and organise quality checks.

  5. 05

    INFRASTRUCTURE

    Work with Git, GitHub, Linux, hosting, domains, DNS, deployment and technical troubleshooting.

  6. 06

    BRAND & MARKETING

    Develop positioning, brand applications, campaigns and the content and publishing workspace.

  7. 07

    COMPANY OPERATIONS

    Lead the team and oversee planning, payroll, expenditure and company administration.

Source context & credits
ILLUSTRIOUS / CHIEF OPERATING OFFICERBUSINESS. PRODUCT. ARCHITECTURE.PRODUCT & ARCHITECTUREEXPERIENCE & DESIGNDEVELOPMENT & IMPLEMENTATIONINFRASTRUCTUREBRAND & MARKETINGCOMPANY OPERATIONSPRODUCT DIRECTION / TECHNICAL OVERSIGHT / OPERATIONAL LEADERSHIP
03

PROJECT RECORD

INSIDE THE WORK

Building the operating foundation

Project record
  1. 01

    VENTURE DEVELOPMENT

    BUILDING THE BUSINESSBEHIND THE PRODUCT.

    Established company operations and headquarters, coordinated official registration and organised the working foundation for product development. 01

  2. 02

    PLAN

    Feasibility studies, a five-year roadmap, financial planning and investor presentations. 02

  3. 03

    ESTABLISH

    Headquarters setup, company documentation and official registration follow-up. 03

  4. 04

    ORGANISE

    Recruitment records, personnel administration, assets and operating documentation. 04

  5. 05

    DIRECT

    Delivery priorities, coordination across functions and management review of expenditure. Contributed to the setup phase before moving into the role full-time in December 2022.

Source context & credits
VENTURE DEVELOPMENTBUILDING THE BUSINESSBEHIND THE PRODUCT.PLANESTABLISHORGANISEDIRECTCOMPANY ARCHIVE / FEASIBILITY, CORPORATE RECORDS, HR AND OPERATING FILES
04

PROJECT RECORD

INSIDE THE WORK

Headquarters | Establishing the working environment

Headquarters | Establishing the working environment
Project record
  1. 01

    ILLUSTRIOUS / HEADQUARTERS

    A PLACE TO BUILD THE BUSINESS.

    Established the headquarters and coordinated workplace setup, equipment, workstations and operating arrangements for the team. Company setup / Team coordination / Operating readiness

Source context & credits
ILLUSTRIOUS / HEADQUARTERSA PLACE TO BUILD THE BUSINESS.EDITORIALLY RETOUCHED FROM THE ORIGINAL HEADQUARTERS PHOTOGRAPH
05

PROJECT RECORD

INSIDE THE WORK

Operational stewardship | People, budgets and assets

Project record
  1. 01

    OPERATING MANAGEMENT

    PEOPLE, BUDGETS & DELIVERY

    12

  2. 02

    PEOPLE / COMPANY TEAM

    Led and coordinated the company team across the work needed to develop the business and its digital products.

  3. 03

    ILLUSTRIOUS / COMPANY OPERATIONS

    BUDGETING

    Oversee preparation and review of budgets, cost assumptions and operating plans.

  4. 04

    PAYROLL & EXPENSES

    Review payroll and expenditure, approving within delegated authority.

  5. 05

    ASSETS & WORKPLACE

    Follow up premises, recurring bills, equipment and asset records.

  6. 06

    PERSONNEL & DOCUMENTATION

    Coordinate personnel information, hiring paperwork and administrative records.

Source context & credits
OPERATING MANAGEMENTPEOPLE, BUDGETS & DELIVERYPEOPLE / COMPANY TEAMILLUSTRIOUS / COMPANY OPERATIONSBUDGETINGPAYROLL & EXPENSESASSETS & WORKPLACEPERSONNEL & DOCUMENTATIONARCHIVE: BUDGET MODEL, PAYROLL, OPERATING EXPENSES, RENT & UTILITIES, ASSET INVENTORY
06

PROJECT RECORD

INSIDE THE WORK

The commerce MVP | A tested business concept

Project record
  1. 01

    SEHRAG / EARLIER COMMERCE MVP

    FROM COMMERCE TO A BROADER SYSTEM

    The earlier SEHRAG MVP successfully tested a new ecommerce model with real vendors and merchants. We are now developing that model for market introduction as a dedicated business unit within SEHRAG. 81

  2. 02

    VENDORS & MERCHANTS

    ~1,199

  3. 03

    PRODUCTS

    1,928

  4. 04

    PRODUCT IMAGES

    VENDOR OPERATIONS

    Onboarding information, contracts, product requirements and communication records.

  5. 05

    CATALOG & CONTENT

    Product categories, pricing information, photography and structured listing preparation.

  6. 06

    POLICIES & SERVICE

    Seller and buyer policies, returns, shipping terms and support material.

  7. 07

    FEEDBACK & DEVELOPMENT

    Operational reports recorded registration friction, catalog issues and requested product changes.

Source context & credits
SEHRAG / EARLIER COMMERCE MVPFROM COMMERCE TO A BROADER SYSTEMVENDORS & MERCHANTSPRODUCTSPRODUCT IMAGESVENDOR OPERATIONSCATALOG & CONTENTPOLICIES & SERVICEFEEDBACK & DEVELOPMENTHISTORICAL MVP SNAPSHOT / REPORT DATE UNSPECIFIED / DISTINCT FROM CURRENT PRODUCT METRICS
07

PROJECT RECORD

INSIDE THE WORK

Product evolution | From tested concept to modular platform

Product evolution | From tested concept to modular platform
Project record
  1. 01

    PRODUCT STRATEGY / THE EVOLUTION OF SEHRAG

    A TESTED IDEA.A WIDER OPERATING VISION.

    I lead the product direction that brings the commerce model into a broader system for managing personal and business operations. 01

  2. 02

    HISTORICAL MVP

    TEST THE MODEL

    A new ecommerce concept tested with real vendors, merchants and catalog content. 02

  3. 03

    CURRENT DEVELOPMENT

    DEVELOP THE UNIT

    Evolve the tested model into a dedicated commerce unit for introduction to the market. 03

  4. 04

    PLATFORM DIRECTION

    CONNECT THE SYSTEM

    Sector-specific units designed to operate independently or together on shared foundations.

Source context & credits
PRODUCT STRATEGY / THE EVOLUTION OF SEHRAGA TESTED IDEA.A WIDER OPERATING VISION.HISTORICAL MVPTEST THE MODELCURRENT DEVELOPMENTDEVELOP THE UNITPLATFORM DIRECTIONCONNECT THE SYSTEMCURRENT PLATFORM / ENGLISH UIPRODUCT / ARCHITECTURE / DIRECTIONARCHIVED DEVELOPMENT INTERFACE / SAMPLE DATAEVOLUTION OF THE PRODUCT VISION / COMMERCE UNIT UNDER DEVELOPMENT FOR MARKET INTRODUCTION
08

PROJECT RECORD

INSIDE THE WORK

Platform ecosystem | Personal, sector and shared systems

Personal OS
Ecommerce
HR & Management
Workshops
Automotive
Clinics
Pharmacies
Engineering
Legal
Warehousing
Supermarket
Shipping
Pets
Agriculture
ONEX
Billing Hub
Backups Vault
Custom Solutions
Project record
  1. 01

    PRODUCT SCOPE / CATALOG & ROADMAP

    ONE PLATFORM. MANY CONTEXTS.

    Designed for diverse industries, SEHRAG combines Personal OS, sector-specific units and shared services. Units can stand alone or work together; I define their boundaries, relationships and development priorities. Personal OS Personal organisation Ecommerce Products and operations HR & Management People and workforce Workshops Workshop operations Automotive Inventory and test drives Clinics Clinic administration Pharmacies Pharmacy operations Engineering Engineering workflows Legal Legal practice workflows Warehousing Stock and storage Supermarket Retail operations Shipping Delivery operations Pets Care-related records Agriculture Agricultural operations

  2. 02

    ONEX

    Dashboard enhancement Billing Hub Platform billing scope Backups Vault Unit backup scope Custom Solutions Tailored unit design

Source context & credits
PRODUCT SCOPE / CATALOG & ROADMAPONE PLATFORM. MANY CONTEXTS.ONEXCATALOG SCOPE / NOT A CLAIM THAT ALL UNITS ARE COMPLETE OR PUBLICLY AVAILABLE
09

PROJECT RECORD

INSIDE THE WORK

Personal OS | Twenty connected workspaces

Personal OS | Twenty connected workspaces
Project record
  1. 01

    PERSONAL OS / INFORMATION ARCHITECTURE

    A STRUCTURE FOR EVERYDAY LIFECAPTURE

    Overview / Smart Inbox

  2. 02

    TIME

    Today / Calendar

  3. 03

    MONEY

    Money / Bills / Assets / Budget / Reports

  4. 04

    PEOPLE

    People / Family Circle / Shared Spaces

  5. 05

    VAULT & IDENTITY

    Smart Drive / External Storage / Digital Identity / Privacy

  6. 06

    SYSTEM

    Settings / Notifications / Backups / Members I shape the information architecture and the relationships between workspaces, keeping capture, planning, execution and sharing distinct.

Source context & credits
PERSONAL OS / INFORMATION ARCHITECTUREA STRUCTURE FOR EVERYDAY LIFECAPTURETIMEMONEYPEOPLEVAULT & IDENTITYSYSTEMCURRENT NAVIGATION MODEL / ARCHIVED DEVELOPMENT SCREEN, SAMPLE DATA
10

PROJECT RECORD

INSIDE THE WORK

Interaction design | Capture, plan and execute

Interaction design | Capture, plan and execute
Project record
  1. 01

    PERSONAL OS / INTERACTION DESIGN

    FROM INTENT TO DAILY ACTION01 / CAPTURE

    Smart Inbox owns the entry point for actions and structured information.

  2. 02

    02 / PLAN

    Calendar brings time-based information into a planning view.

  3. 03

    03 / EXECUTE

    Today focuses attention on the work and follow-up needed now.

Source context & credits
PERSONAL OS / INTERACTION DESIGNFROM INTENT TO DAILY ACTION01 / CAPTURE02 / PLAN03 / EXECUTERESPONSIBILITY / WORKFLOW DESIGN, REQUIREMENTS AND CROSS-PAGE CONSISTENCYARCHIVED DEVELOPMENT INTERFACE / SAMPLE DATA
11

PROJECT RECORD

INSIDE THE WORK

Design case study | One commitment, three purposeful views

Design case study | One commitment, three purposeful views
Project record
  1. 01

    DESIGN CASE STUDY / PERSONAL OS

    ONE COMMITMENT. A CLEAR PATH.THE USER NEED

    Keep a supplier follow-up from being lost between scattered notes and the day's work.

  2. 02

    MY DESIGN DECISION

    Separate capture, time planning and daily focus while keeping ownership of the underlying action clear.

  3. 03

    01 / CAPTURE

    Smart Inbox Record the follow-up and its context in a structured entry point.

  4. 04

    02 / PLAN

    Calendar Give time-bound work a place in the planning experience.

  5. 05

    03 / FOLLOW THROUGH

    Today Bring current priorities and follow-up into a focused daily view.

Source context & credits
DESIGN CASE STUDY / PERSONAL OSONE COMMITMENT. A CLEAR PATH.THE USER NEEDMY DESIGN DECISION01 / CAPTURE02 / PLAN03 / FOLLOW THROUGHILLUSTRATIVE DESIGN SCENARIO / ARCHIVED DEVELOPMENT UI / SAMPLE DATA
12

PROJECT RECORD

INSIDE THE WORK

Product breadth | Money, people and relationships

Product breadth | Money, people and relationships
Project record
  1. 01

    PERSONAL OS / CONNECTED DOMAINS

    DESIGNING FOR REAL-LIFE CONTEXTMONEY & COMMITMENTSPEOPLE & FAMILY

    Structured experiences for financial workflows, bills, assets, budgeting and reporting. Related experiences for contacts, family circles and shared spaces, with clear permissions and ownership.

Source context & credits
PERSONAL OS / CONNECTED DOMAINSDESIGNING FOR REAL-LIFE CONTEXTMONEY & COMMITMENTSPEOPLE & FAMILYMY ROLE / DOMAIN STRUCTURE, UI/UX DIRECTION AND WORKFLOW DEFINITIONARCHIVED DEVELOPMENT INTERFACES / SAMPLE DATA
13

PROJECT RECORD

INSIDE THE WORK

Ownership by design | Files, sharing and identity

Project record
  1. 01

    ARCHITECTURE / DATA OWNERSHIP

    CLEAR OWNERS. CLEAR BOUNDARIES.

    I define the owner of each capability so modules can cooperate without duplicating authority or exposing information across the wrong boundary.

  2. 02

    SMART DRIVE

    Files, versions, previews and quota

  3. 03

    SHARED SPACES

    Access, sharing links and permissions

  4. 04

    DIGITAL IDENTITY

    Account and protected identity records

  5. 05

    PRIVACY

    Risk visibility and disclosure controls

  6. 06

    EXTERNAL STORAGE & BACKUPS

    Provider connections and recovery journeys are treated as separate delivery scopes.

Source context & credits
ARCHITECTURE / DATA OWNERSHIPCLEAR OWNERS. CLEAR BOUNDARIES.SMART DRIVESHARED SPACESDIGITAL IDENTITYPRIVACYEXTERNAL STORAGE & BACKUPS
14

PROJECT RECORD

INSIDE THE WORK

Operating model | Independent units, shared foundations

Project record
  1. 01

    OPERATING MODEL / MODULAR BY DESIGN

    START WITH ONE. CONNECT WHAT YOU NEED.

    An integrated management system designed to adapt to different industries: use a focused unit on its own, or combine units within a common workspace.

  2. 02

    ACCOUNT & TEAM

    WORKSPACE

    A shared context for people, unit access and operational coordination.

  3. 03

    PERSONAL OS

    COMMERCESECTOR UNITSINDEPENDENT USE / COMBINED OPERATIONSSUBSCRIPTIONS & ENTITLEMENTS

    Define the workspace's commercial scope and eligible capabilities.

  4. 04

    TEAM PERMISSIONS

    Define who can access each unit and which actions they may perform.

  5. 05

    UNIT SETTINGS

    Define which supported capabilities are enabled in that unit.

  6. 06

    ONEX

    A dashboard upgrade layer; separate from operating-unit permissions.

Source context & credits
OPERATING MODEL / MODULAR BY DESIGNSTART WITH ONE. CONNECT WHAT YOU NEED.ACCOUNT & TEAMWORKSPACEPERSONAL OSCOMMERCESECTOR UNITSINDEPENDENT USE / COMBINED OPERATIONSSUBSCRIPTIONS & ENTITLEMENTSTEAM PERMISSIONSUNIT SETTINGSONEXPRODUCT & COMMERCIAL ARCHITECTURE / UNIT AVAILABILITY AND COMMERCIAL RELEASE REMAIN SEPARATE
15

PROJECT RECORD

INSIDE THE WORK

Platform architecture | From experience to persistent services

Project record
  1. 01

    SYSTEM ARCHITECTURE

    THE STRUCTURE BEHIND THE EXPERIENCE

    I authored the platform architecture and oversee its evolution, selecting technologies and defining module boundaries, data ownership and shared services. 01

  2. 02

    EXPERIENCE

    Web / responsive mobile / Arabic RTL / multilingual interfaces 02

  3. 03

    PRODUCT DOMAINS

    Personal OS / workspace / sector catalog / account and unit lifecycle 03

  4. 04

    APPLICATION SERVICES

    Commands / queries / access decisions / validation / shared contracts 04

  5. 05

    DATA & OWNERSHIP

    PostgreSQL / Drizzle / schema migrations / tenant and resource boundaries 05

  6. 06

    PLATFORM GOVERNANCE

    Separate platform control / catalog / subscriptions / billing / entitlement contracts

Source context & credits
SYSTEM ARCHITECTURETHE STRUCTURE BEHIND THE EXPERIENCEEXPERIENCEPRODUCT DOMAINSAPPLICATION SERVICESDATA & OWNERSHIPPLATFORM GOVERNANCEEDITORIAL ARCHITECTURE MAP / EXISTING CONTRACTS, ACTIVE DEVELOPMENT AND RESERVED SCOPES
16

PROJECT RECORD

INSIDE THE WORK

Engineering discipline | Data, access and recovery

Project record
  1. 01

    TECHNICAL DIRECTION

    QUALITY IS PART OF THE ARCHITECTUREACCESS & ISOLATION

    Define tenant, actor and resource boundaries, server-side access checks and role-based controls.

  2. 02

    DATA INTEGRITY

    Review schema design, transaction boundaries, input validation and migration discipline.

  3. 03

    COMMAND OWNERSHIP

    Keep mutation authority with its owning service and design repeatable, auditable commands.

  4. 04

    AUDIT & TRACEABILITY

    Make state changes and operational decisions traceable without exposing sensitive material.

  5. 05

    RECOVERY

    Plan backups, restoration exercises and environment-specific recovery procedures.

  6. 06

    ACCEPTANCE

    Separate source checks, database tests, browser journeys and release decisions.

Source context & credits
TECHNICAL DIRECTIONQUALITY IS PART OF THE ARCHITECTUREACCESS & ISOLATIONDATA INTEGRITYCOMMAND OWNERSHIPAUDIT & TRACEABILITYRECOVERYACCEPTANCEARCHITECTURE REVIEW / DATA OWNERSHIP / SECURITY & RELIABILITY
17

PROJECT RECORD

INSIDE THE WORK

Multilingual UX | Arabic, English and French

Multilingual UX | Arabic, English and French
Project record
Source context & credits
UI/UX / LANGUAGES, THEMES & RESPONSIVE DESIGNONE PRODUCT. DIFFERENT CONTEXTS.ENGLISH / TABLET / DARKARABIC / RTLFRENCH / LTREXACT ARCHIVED WEB CAPTURES / CONCEPTUAL HARDWARE MOCKUPS / SAMPLE DATA
18

PROJECT RECORD

INSIDE THE WORK

Development method & verification

Project record
  1. 01

    DEVELOPMENT METHOD & VERIFICATION

    TURNING DIRECTION INTO IMPLEMENTATION

    I connect requirements, architecture, implementation, review and documentation in a defined delivery process.

  2. 02

    DEFINE

    Scope and acceptance criteria.

  3. 03

    STRUCTURE

    Architecture and interface contracts.

  4. 04

    IMPLEMENT

    Development and documentation.

  5. 05

    REVIEW

    Code, behaviour and implementation quality.

  6. 06

    VERIFY

    Tests and user journeys.

  7. 07

    DELIVERY RESPONSIBILITY

    Architecture, priorities, review and verification remain part of my own delivery responsibility.

Source context & credits
DEVELOPMENT METHOD & VERIFICATIONTURNING DIRECTION INTO IMPLEMENTATIONDEFINESTRUCTUREIMPLEMENTREVIEWVERIFYDELIVERY RESPONSIBILITY
19

PROJECT RECORD

INSIDE THE WORK

Technical operations | Stack, Git, hosting and deployment

Project record
  1. 01

    TECHNOLOGY SELECTION & OPERATIONS

    CURRENT APPLICATION STACK

    Next.js + React Application and interface architecture TypeScript + Zod Typed contracts and input validation StyleX + next-intl Design tokens and multilingual UX PostgreSQL + Drizzle Data modelling and persistence

  2. 02

    MY TECHNICAL RESPONSIBILITIES

    VERSION CONTROL

    Git and GitHub, code review and change organisation.

  3. 03

    ENVIRONMENTS

    Linux servers, hosting configuration and troubleshooting.

  4. 04

    WEB OPERATIONS

    Domains, DNS, deployment, application updates and backups.

Source context & credits
TECHNOLOGY SELECTION & OPERATIONSCURRENT APPLICATION STACKMY TECHNICAL RESPONSIBILITIESVERSION CONTROLENVIRONMENTSWEB OPERATIONSTECHNOLOGY SELECTION / ENVIRONMENT MANAGEMENT / DELIVERY WORKFLOWSFROM SOURCE TO DEPLOYMENT
20

PROJECT RECORD

INSIDE THE WORK

Brand direction | The current SEHRAG identity

Brand direction | The current SEHRAG identity
Project record
  1. 01

    BRAND DIRECTION / CURRENT IDENTITY

    A precise identity. A flexible visual world. I direct the visual language and its application across the product, campaigns and communication materials.

  2. 02

    WORDMARK

    Original source, fixed proportions

  3. 03

    TYPE SYSTEM

    Inter / Tajawal

Source context & credits
BRAND DIRECTION / CURRENT IDENTITYWORDMARKTYPE SYSTEM#8A2BE2SEHRAG PURPLECURRENT BRAND ASSETS / ORIGINAL LOGO PRESERVED WITHOUT REDRAWING OR DISTORTION
21

PROJECT RECORD

INSIDE THE WORK

Brand applications | One identity, many contexts

Brand applications | One identity, many contexts
Project record
  1. 01

    YOUR BUSINESS.

    CONNECTED.

    Independent units. Shared foundations.

  2. 02

    COMMERCE + SECTOR OPERATIONS

    BRAND EXPRESSION / CREATIVE DIRECTIONONE IDENTITY.MANY CONTEXTS.

    Developed the visual identity across brand covers and sector campaigns, connecting a consistent presence with different audiences.

Source context & credits
YOUR BUSINESS.CONNECTED.COMMERCE + SECTOR OPERATIONSBRAND EXPRESSION / CREATIVE DIRECTIONONE IDENTITY.MANY CONTEXTS.CONCEPTUAL DISPLAY / ORIGINAL BRAND ASSET + NEW EDITORIAL POSTER USING EXISTING CAMPAIGN IMAGERY
22

PROJECT RECORD

23

PROJECT RECORD

INSIDE THE WORK

Marketing strategy | Making the product relevant

Marketing strategy | Making the product relevant
Project record
  1. 01

    MARKETING STRATEGY

    START WITH THE PERSON.POSITIONING

    Turn the platform scope into clear, audience-relevant messages and value propositions.

  2. 02

    CONTENT STRATEGY

    Plan themes, sector narratives, channels and a structured publishing calendar.

  3. 03

    CREATIVE DIRECTION

    Connect message, setting and composition through meaningful work and everyday situations.

Source context & credits
MARKETING STRATEGYSTART WITH THE PERSON.POSITIONINGCONTENT STRATEGYCREATIVE DIRECTIONSEHRAG CAMPAIGN ARTWORK / CREATIVE VISUALISATION
24

PROJECT RECORD

25

PROJECT RECORD

26

PROJECT RECORD

INSIDE THE WORK

Campaign production | A structured content library

Project record
  1. 01

    CONTENT PRODUCTION / DOCUMENTED V17 PACKAGE

    A CAMPAIGN SYSTEM BUILT TO SCALE

    117

  2. 02

    CONTENT IDEAS

    868

  3. 03

    V17 EXPORTS

    441

  4. 04

    POST PACKAGES

    11

  5. 05

    PLATFORMS

    MESSAGE

    A distinct idea and audience for every creative package.

  6. 06

    FORMAT

    Composition adapted to each platform and placement.

  7. 07

    CAPTION

    Independent platform copy, prepared and reviewed.

  8. 08

    CONTROL

    Assets, versions and publication status kept traceable. Directed the production system behind the library: distinct ideas, format-specific layouts, independent captions, asset organisation and review checks.

Source context & credits
CONTENT PRODUCTION / DOCUMENTED V17 PACKAGEA CAMPAIGN SYSTEM BUILT TO SCALECONTENT IDEASV17 EXPORTSPOST PACKAGESPLATFORMSMESSAGEFORMATCAPTIONCONTROLV17 QA SNAPSHOT / 18 SEP 2026 / PRODUCTION COUNTS, NOT PUBLISHED POSTS OR CAMPAIGN RESULTS
27

PROJECT RECORD

INSIDE THE WORK

Marketing operations | A product behind the campaign

Marketing operations | A product behind the campaign
Project record
  1. 01

    INTERNAL SYSTEM / MARKETING WORKSPACE

    THE SYSTEM BEHIND THE CAMPAIGNPLAN & ORGANISE

    Ideas, channels, calendar and creative packages.

  2. 02

    REVIEW & PREPARE

    Per-platform captions, file selection and approval state.

  3. 03

    TRACK & VERIFY

    Material-specific publication records and provider receipts. I led development of the content and publishing workspace, connecting creative production with day-to-day marketing operations.

Source context & credits
INTERNAL SYSTEM / MARKETING WORKSPACETHE SYSTEM BEHIND THE CAMPAIGNPLAN & ORGANISEREVIEW & PREPARETRACK & VERIFYARCHIVED V16 WORKSPACE SCREEN / LATER PUBLISHING FEATURES DOCUMENTED SEPARATELY
28

PROJECT RECORD

INSIDE THE WORK

Integration & automation | Meta and workflow control

Project record
  1. 01

    INTEGRATION & AUTOMATION

    FROM CONTENT TO VERIFIED PUBLICATION

    Led the Meta Graph API integration for Facebook publishing, scheduling and publication-status tracking within the marketing workspace.

  2. 02

    PREPARE

    Choose the exact asset and platform caption.

  3. 03

    REVIEW

    Confirm the intended action and destination.

  4. 04

    SUBMIT

    Use the publishing connector and record the attempt.

  5. 05

    VERIFY

    Match the provider receipt before marking the item published.

  6. 06

    WORKFLOW PRACTICE

    n8n and workflow automation support my broader approach to connecting tasks, systems and operational follow-up.

Source context & credits
INTEGRATION & AUTOMATIONFROM CONTENT TO VERIFIED PUBLICATIONPREPAREREVIEWSUBMITVERIFYWORKFLOW PRACTICEMETA GRAPH API / CONTROLLED PUBLISHING / WORKFLOW AUTOMATION
29

PROJECT RECORD

INSIDE THE WORK

SEHRAG | Leadership across the full system

SEHRAG | Leadership across the full system
Project record
  1. 01

    PRODUCT & OPERATING LEADERSHIP

    ONE DIRECTION.MANY DISCIPLINES.

    A product vision translated into architecture, interface systems, operating processes, a distinctive brand and a working marketing platform. My contribution connects these disciplines and carries decisions from business planning through development, design and operational follow-up.

Source context & credits
PRODUCT & OPERATING LEADERSHIPONE DIRECTION.MANY DISCIPLINES.SEHRAG / ONGOING PRODUCT DEVELOPMENTCAMPAIGN ARTWORK

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WhatsApp +20 1120200964 eslam@eoacv.comEslam Omar
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