Brand & visual communication

Balad Xpress

Bilingual identity / Packaging applications / Brand presentation

My contribution

A bilingual identity for Balad Xpress.

Designed bilingual identity applications and packaging presentation, carrying the brand across a recognisable takeaway experience.

Original design shown in presentation mockups. Scene photography and environmental elements serve the presentation.

THE WORK BEHIND THE VIEW

From the identity to cups and takeaway bags.

01 / 03

MY RESPONSIBILITY

Bilingual Signature

Developed the relationship between the Arabic and English brand forms and their supporting visual elements.

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02 / 03

MY RESPONSIBILITY

Packaging Applications

Applied the identity to cups and takeaway bags, considering contrast, scale and material colour.

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03 / 03

MY RESPONSIBILITY

Brand Presentation

Presented the applications as a coordinated family with consistent graphic emphasis across the set.

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THE PROJECT / IN FOCUS

The cups, bags and identity applications.

THE PROJECT / UNFOLDED

The mark, language and packaging.

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INSIDE THE WORK

Balad Xpress

Project record

01
SELECTED HIGHLIGHTS / 16
BALADXPRESS
An identity made for everyday contact.

Source context & credits

SELECTED HIGHLIGHTS / 16BALADXPRESSORIGINAL DESIGN / PRESENTATION MOCKUPMY CONTRIBUTION

PROJECT RECORD

INSIDE THE WORK

Design & contribution

Project record

Source context & credits

BALAD XPRESSA BILINGUAL BRAND, READY TO CARRY.01 / BILINGUAL SIGNATURE02 / PACKAGING APPLICATIONS03 / BRAND PRESENTATIONPRESENTATION MOCKUP

PROJECT RECORD

INSIDE THE WORK

Balad Xpress | Shawarma and snack packaging

Project record

01
BALAD XPRESS / FOOD-SERVING APPLICATIONS
FROM THE SIGNATURE TO THE SERVING.SHAWARMA WRAPS
The original signature applied to sleeves and wraps, with the food at the centre of the composition.
02
SNACK FORMATS
Coordinated cartons and serving trays extend the identity to fries, bites and savoury snacks.
03
TAKEAWAY FAMILY
Purple, white and kraft connect the serving pieces to the existing cups and bags.

Source context & credits

BALAD XPRESS / FOOD-SERVING APPLICATIONSFROM THE SIGNATURE TO THE SERVING.SHAWARMA WRAPSSNACK FORMATSTAKEAWAY FAMILYPRESENTATION MOCKUP / IDENTITY APPLICATION STUDY