Brand & visual communication · Marketing & campaigns

Raspberry Frozen Yogurt

Packaging / Campaign design / Retail communication

My contribution

Campaign graphics for products and retail moments.

Designed packaging and campaign applications that extend Raspberry’s vivid visual identity across retail and promotional touchpoints.

Original design shown in presentation mockups. Scene photography and environmental elements serve the presentation.

THE WORK BEHIND THE VIEW

01 / 03

MY RESPONSIBILITY

Developed the Party Box artwork across its printable panels, carrying the brand colours and signature into the pack.

02 / 03

MY RESPONSIBILITY

Designed the back-to-school campaign using product illustration, a clear offer hierarchy and recognisable brand elements.

03 / 03

MY RESPONSIBILITY

Adapted product and campaign messages into promotional formats for customer-facing communication.

THE PROJECT / IN FOCUS

THE PROJECT / UNFOLDED

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INSIDE THE WORK

Project record

01
SELECTED HIGHLIGHTS / 09
RASPBERRY
A playful identity, carried into packaging.

Source context & credits

SELECTED HIGHLIGHTS / 09RASPBERRYORIGINAL DESIGN / PRESENTATION MOCKUPMY CONTRIBUTION

PROJECT RECORD

INSIDE THE WORK

Project record

Source context & credits

RASPBERRY FROZEN YOGURTPACKAGING MEETS SEASONAL CAMPAIGNS.01 / PACKAGING DESIGN02 / SEASONAL COMMUNICATION03 / RETAIL DESIGNPRESENTATION MOCKUP

PROJECT RECORD

INSIDE THE WORK

Project record

01
RASPBERRY / RETAIL APPLICATIONS
THE BRAND, SERVED WITH FLAVOUR.PARTY BOX
The original printable pack design anchors the presentation and its signature colour system.
02
CUPS & FLAVOURS
Coordinated cups bring the identity into a product-led setting with fruit, yogurt and nuts.
03
RETAIL COHERENCE
Magenta, lime and the brand signature connect the takeaway experience to the campaign language.