Brand & visual communication

Tanami / Dhahran Square

Identity studies / Brand applications / Presentation

My contribution

Identity studies for Dhahran Square.

Developed identity studies and presentation applications for Dhahran Square, using geometry and a controlled visual palette to establish a consistent presence.

Original design shown in presentation mockups. Scene photography and environmental elements serve the presentation.

THE WORK BEHIND THE VIEW

Geometric identity and presentation applications.

01 / 03

MY RESPONSIBILITY

Identity Development

Explored geometric directions around the name, refining the relationship between the symbol and wordmark.

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02 / 03

MY RESPONSIBILITY

Application Design

Extended the visual language into stationery and branded presentation material.

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03 / 03

MY RESPONSIBILITY

Presentation Direction

Used controlled colour, spacing and material treatment to communicate a consistent identity.

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THE PROJECT / IN FOCUS

The identity concepts and their applications.

THE PROJECT / UNFOLDED

The geometry behind the identity studies.

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INSIDE THE WORK

Tanami / Dhahran Square

Project record

01
SELECTED HIGHLIGHTS / 15
DHAHRANSQUARE
An identity expressed through geometry.

Source context & credits

SELECTED HIGHLIGHTS / 15DHAHRANSQUAREORIGINAL DESIGN / PRESENTATION MOCKUPMY CONTRIBUTION

PROJECT RECORD

INSIDE THE WORK

Design & contribution

Project record

Source context & credits

TANAMI ARCHIVE / DHAHRAN SQUAREGEOMETRY AS A BRAND SIGNATURE.01 / IDENTITY DEVELOPMENT02 / APPLICATION DESIGN03 / PRESENTATION DIRECTIONPRESENTATION MOCKUP