Brand & visual communication · Marketing & campaigns
Brand transition, marketing & business development
Al-Arfaj HoldingMy contribution
Led brand and marketing work from Nanotek to NanoCare, with franchise materials, business plans, branch proposals, service campaigns and hotel and Almajdouie collaborations.
Al-Arfaj Holding case studyTHE WORK BEHIND THE VIEW
THE PROJECT / IN FOCUS
THE PROJECT / UNFOLDED
INSIDE THE WORK
Prepared franchise and business-development materials, connecting the service proposition, proposed operating formats and branch-development priorities.
PROJECT RECORD
INSIDE THE WORK
Led the brand and marketing work supporting the transition: a consistent identity, a clearer bilingual service story and coordinated applications across customer communication.
Protection, tinting, polishing and interior care presented as a coherent range.
Profiles, service literature, offers and campaign design.
Branch materials, customer-facing print and partner communication.
PROJECT RECORD
INSIDE THE WORK
Connected brand positioning and service communication with proposed business formats and customer channels.
Full-service format
Convenient service access
Shared customer channels
Services closer to customers
Product supply and sales
Brand and operating proposition
PROJECT RECORD
INSIDE THE WORK
Designed co-branded vouchers and partner-specific offers, translating the Nanocare service proposition into a consistent customer touchpoint for hotel collaborations.
PROJECT RECORD
INSIDE THE WORK
Designed the co-branded voucher system and customer handover materials, balancing dealer identity, bilingual service details and practical fulfilment information.
PROJECT RECORD
INSIDE THE WORK
Designed the Nano Plus campaign and service-benefit communication, translating the loyalty proposition into bilingual flyers and practical materials for the customer counter.
PROJECT RECORD
INSIDE THE WORK
Developed branch-improvement proposals and service communication: reception, signage, waiting-area materials and promotional displays, coordinating the presentation for management review.
