Brand & visual communication · Marketing & campaigns

Saudi Aircon

Corporate publishing & website design

Al-Arfaj Holding

My contribution

Presenting Saudi Aircon’s engineering capabilities.

Developed company and prequalification profiles, organised project and capability information, and designed the company’s digital presentation.

Al-Arfaj Holding case study

THE WORK BEHIND THE VIEW

Company profiles and digital presentation design.

THE PROJECT / IN FOCUS

The capability profiles and presentation.

THE PROJECT / UNFOLDED

The company and prequalification profiles.

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INSIDE THE WORK

Company identities | Clear and consistent signatures

Project record

01
COMPANY IDENTITY DEVELOPMENT
DISTINCT MARKS. A CONSISTENT STANDARD.SAUDI AIRCON
Refined and applied the identity across corporate literature, stationery, staff identification and project communication.
02
STI
Developed the identity and carried the updated signature into the website, product brochures and commercial presentation.
03
SWS
Developed the mark and its applications across specialist service literature and business communication. A coordinated approach to branding across distinct technical businesses, with each company retaining its own clear market identity.

Source context & credits

COMPANY IDENTITY DEVELOPMENTDISTINCT MARKS. A CONSISTENT STANDARD.SAUDI AIRCONSTISWSCURRENT STI SIGNATURE / SAUDI AIRCON PROFILE SIGNATURE / TRANSPARENT LOGO ARTWORK

PROJECT RECORD

INSIDE THE WORK

Saudi Aircon | Company prequalification

Project record

01
SAUDI AIRCON / CORPORATE PUBLISHING
CAPABILITY,PRESENTED.
Developed and updated corporate and prequalification publications, organising services, resources, project references and technical content to support client engagement and new project opportunities.

Source context & credits

SAUDI AIRCON / CORPORATE PUBLISHINGCAPABILITY,PRESENTED.PRESENTATION MOCKUP / ORIGINAL DESIGN

PROJECT RECORD

INSIDE THE WORK

Corporate profiles | Editorial direction and technical coordination

Project record

01
CORPORATE PROFILES / CONTENT & COORDINATION
TURN PROJECT EXPERIENCE INTO COMMERCIALCREDIBILITY.
Directed the development of corporate publications: gathering the right information, shaping the narrative and coordinating technical review before final design and production.
02
EDIT & STRUCTURE
Remove unnecessary content and create a purposeful company and project narrative.
03
COORDINATE TECHNICAL INPUT
Work with engineers to clarify project details, scope and supporting information.
04
VERIFY & APPROVE
Update certificates and company records, then route content through management review.
05
DESIGN & KEEP CURRENT
Develop the final artwork and maintain useful, up-to-date editions for client engagement.

Source context & credits

CORPORATE PROFILES / CONTENT & COORDINATIONTURN PROJECT EXPERIENCE INTO COMMERCIALCREDIBILITY.EDIT & STRUCTURECOORDINATE TECHNICAL INPUTVERIFY & APPROVEDESIGN & KEEP CURRENTSAUDI AIRCON / AL-ARFAJ HOLDING / STI / SWS / STE / RENEWABLE ENERGY SOLUTIONS

PROJECT RECORD

INSIDE THE WORK

Saudi Aircon | Website design

Project record

01
WEB DESIGN & DEVELOPMENT
SAUDI AIRCONON SCREEN.
Designed a digital presentation of the company’s services, project capability and contact journey, connecting its web presence with the wider corporate identity.

Source context & credits

WEB DESIGN & DEVELOPMENTSAUDI AIRCONON SCREEN.HOMEABOUTSERVICESPROJECTSCONTACTINTERFACE DESIGN / CONTENT STRUCTUREARCHIVED INTERFACE / SIGNATURE UPDATED FOR PRESENTATION